Jean Leveque develops marketing initiatives that work for a variety
of clients throughout the Denver, Colorado area and beyond. She doesn’t
have any hard and fast template for each initiative, but she has a few
rules that all of her marketing initiatives have to have to be effective
for her clients:
- Integration. Marketing initiatives span all marketing materials that a company creates to generate sales and brand awareness in its target audience. Jean Leveque develops these complete initiatives to be completely integrated across the board. Web-based advertising needs to work in concert with all traditional advertising materials so that the traditional advertising drives web traffic and web advertising also drives foot traffic as well.
- Consistency. For a marketing initiative to work, all aspects of the campaign need to be consistent with the company’s brand and message. This means that all materials need to include the company’s logo and basic visual marketing design.
- Specifically targeted. For any marketing initiative to work, all materials have to be targeted at the company’s target audience. Jean Leveque helps her clients conduct research on potential customers who are sure to need their help and market their services to these particular customers.
