Jean Leveque - Creating Marketing Strategy

Crafting the most effective marketing strategy is difficult work. Marketing professionals like Jean Leveque around the world are constantly struggling with creating and implementing initiatives that take advantage of their clients’ salient features and finding ways to convey the best aspects of their products to those most likely to purchase them when they need them. Marketing strategy has to do with more than getting as many people to see the most advertising, it has to consider many different factors, such as budget, integration, and more.


Jean Leveque usually starts with a comprehensive description of her clients’ target audiences. She works to learn as much about the people who would be most interested in her clients’ products and services as possible in order to create marketing materials designed to appeal to these people. Jean Leveque then starts to craft the marketing materials according to the media they will be sent over to gain the most exposure. For example, if the target market of a company is mostly people who consume their news and information on social media, she creates marketing material that is best shown and displayed on sites like Facebook, Twitter, or Instagram. Crafting advertising materials that fit in well with how the target audience most commonly consumes media is a crucial part of every marketing initiative.

Jean Leveque has crafted marketing materials specifically designed to fit in with all of her clients’ target audiences. She helps her clients reach their marketing and sales goals with a refined, integrated marketing approach.

Jean Leveque - Marketing Initiatives That Work

Jean Leveque develops marketing initiatives that work for a variety of clients throughout the Denver, Colorado area and beyond. She doesn’t have any hard and fast template for each initiative, but she has a few rules that all of her marketing initiatives have to have to be effective for her clients:

• Integration. Marketing initiatives span all marketing materials that a company creates to generate sales and brand awareness in its target audience. Jean Leveque develops these complete initiatives to be completely integrated across the board. Web-based advertising needs to work in concert with all traditional advertising materials so that the traditional advertising drives web traffic and web advertising also drives foot traffic as well.
• Consistency. For a marketing initiative to work, all aspects of the campaign need to be consistent with the company’s brand and message. This means that all materials need to include the company’s logo and basic visual marketing design.
• Specifically targeted. For any marketing initiative to work, all materials have to be targeted at the company’s target audience. Jean Leveque helps her clients conduct research on potential customers who are sure to need their help and market their services to these particular customers.

Jean Leveque has worked for over 20 years developing marketing initiatives that help her clients on multiple levels. Each portion of all her marketing initiatives work in concert with all the others, creating an enhanced, effective, integrated marketing approach that is designed to increase both web and foot traffic for large and small companies.